Almost 90% of the Internet population finds new web sites through the search engines.

Still, most web masters do not take into account the search engines when they are designing their web sites. Their web sites are not able to seize the traffic from the search engine that they might receive without much effort.

In this article, we tell you of certain design strategies that may prove to be a stumbling block on the road to search engine optimisation success. Imagine the situation, when you spend several weeks or even months to design a web site. When it is ready, you plan to optimise it for the search engines. The search engine optimisation consultant tells you that you have used a methodology that prevents the search engine spiders to read your web site. In that situation, you might have to re-design the entire web site again to make it visible for the spiders.

Since prevention is better than cure. In this section, we warn you of certain design constructs that you should avoid.

But what if you have a web site which already has used one of these constructs? Do not panic. There are solutions. We will cover those as and when required.

But, if you are in the process of creating or plan to create a web site, take our tips.

Many web sites make use of dynamically generated web pages using Perl, ASP or Cold fusion in their web sites. These technologies do great from a user standpoint, but from a search engine stand it can be difficult. The problem is that these technologies often use urls that has a ? symbol within them. It prevents the spiders from crawling the web pages.

So, if you manage to get rid of the ? from your web site address and make it look like a static url, you will do tremendous promotion to the sales of your company.