In this section, we will guide you on how to plan Search Engine Optimization for your web site. A number of small changes in your web site and Submission Methods can produce big results in optimizing your site for the search engines.

Search Engine Optimization - 1st Step - Plan
The first step in optimizing a web site is to study the nature and scope of the business. A lot of brainstorming is involved. This step gives you an insight into the scope and aspects of promotion of your web site. It later becomes useful in the different stages of Search Engine Optimization Strategy.

Search Engine Optimization - 2nd Step - Link Building and Keyword Research
Brainstorm a little and think about the web sites that are not in competition with you directly. However, their businesses are in some way related to yours. This becomes very useful while link building, and to some extent, in the process of keyword research too. Suppose you have a hardware shop. Your direct competitors are other hardware shops or company owners, who might be a little reluctant to link to you. But a hardware manufacturer company might not be that reluctant to link. If you brainstorm a little more, you may feel that links from web sites which discuss the latest trends in hardware, may also benefit your web site.

Search Engine Optimization - 3rd Step - Link Popularity
Assume you have a Web Hosting Company and want to boost the Link Popularity Factor. Links from other Web Hosting Companies will definitely be useful. But getting links from the competitors is always difficult, though it is not impossible. Instead of getting confined to just the other Web Hosting Companies and keep on trying without much success, you may request links from Domain Registration companies, web site designing companies and probably also from Search Engine Optimization companies. The chances are that they will link to you more easily.

In the above examples, you can see that with a little thought you can discover more areas of requesting links for your web site. The insight that you get from this step not only helps you to identify greater scope in Link Popularity, but also in Keyword Researching and content building.